Do you know one real estate agency got 5 Times More People Interested, just by Changing Their Website?
What if a small change could bring you big results?
That’s exactly what happened to a real estate agency. After they made their website better and easier to use, they got five times more people asking about homes!
Before, their website looked old and hard to read. People didn’t like to stay long on their site. But with a new design that helped visitors find what they wanted fast.
More people started clicking. More people asked about houses. And the agency started selling more, too.
Scroll down and explore how a real estate agency builds a high-converting landing page that increased their leads by 5X. In the end, you will know what strategies they implemented for increasing their leads.
Let’s dive in and know how they did it so that you
can do the same for your website.
What is a Conversion-Focused Website Design?
A conversion-focused website design helps people to take action on your site. It guides users to click on a button, fill out a form, or buy something.
It doesn’t just look pretty, it’s built to get more results.
This kind of website is clear and simple to use. It even lets users know where to click. This helps them to find the details that they need. The buttons are easy to see, and the words are clear to read.
It also works well on all types of devices. The pages load quickly. The pictures look nice. Everything feels smooth.
Most of all, it makes people want to do something, like book a call, send a message, or ask for help.
One special thing these websites use is trust-building web elements. They show their customer reviews, real photos, and contact info. These things make people feel safe and sure.
Good design builds trust. When a website looks clean and works well, people love to stay longer on your site. They believe the business is real. And they are more likely to take the next step.
So, a conversion-focused website isn’t just nice to
look at. It’s innovative. It helps you to turn visitors into loyal customers.
The Problem: Why Their Old Site Failed
The real estate agency had a website, but it wasn’t
helping them to grow. As they were not aware of the real estate CRO tactics.
People visited, but they didn’t stay, click, or ask for help. Here’s why it
failed:
1.
High Bounce Rates
A user visits a
website and leaves the site right away without knowing what it offers. That’s
what was happening here. Most people came to the site, looked for a second, and
then left. Why? Because the homepage was messy. The words were too long. It
didn’t show people what to do next. There was no hook to keep them engaged. So
they left the site and never came back.
2.
Weak Mobile Experience
Most people used
their phones to visit the site, more than 60%! But the website was not built
for mobile. The text was too small to read, and the buttons were hard to tap.
The pages took too long to load. Images didn’t fit the screen. People had to
zoom in and scroll too much. When things are too hard, people just give up.
They close the page and move on.
3.
No Clear Paths for Buyers or Sellers to convert
Visitors came to
the website with a purpose, either they want to buy or sell a home. But there
were no clear signs or steps for them. No “Find a Home” button. No “Sell My
Property” page. No forms that said, “Tell us what you need.” People had to
guess where to go. And when it’s confusing, they leave without doing anything.
4.
No Trust Signals
People want to feel
safe online. They want to know they’re dealing with real people. But their
website didn’t have any trust-building web elements. No customer reviews. No
photos of the team. No office address. No awards or “As Seen On” logos. Nothing
that said, “You can trust us.” So visitors didn’t feel confident enough to take
the next step.
5.
Low Inquiries Forms
The main goal of the website was to get people to reach out by filling out a form or asking about a house. But hardly anyone did. The forms were hidden, confusing, and too long. Some visitors didn’t even know where to find the form. And with all the other problems, such as slow loading, no trust, and no clear steps, people didn’t bother to ask for help.
The Conversion-Focused Overhaul: 5 Game-Changing Strategies.
The real estate agency’s old website wasn’t helping them grow. People left right away, didn’t click, and didn’t ask for help. That’s when Awebstar stepped in. We gave the website a full makeover to make it work better, faster, and smarter.
Here’s how we helped them to increase their lead by
5X:
1.
Hyper-Targeted Landing Pages
We made landing pages for each area, like “Homes in
East Coast” or “Condos in Orchard.” On each page, we used local SEO keywords so
they could be found easily on Google. We also added area maps, nearby schools,
and real photos to make each page more helpful. As a result, people spent 40%
more time on these pages because the content felt personal and useful.
2.
Sticky Call-to-Action (CTA)
We added “Call Now” and “Send SMS” buttons that
followed visitors as they scrolled. We also placed a “Schedule a Free
Valuation” bar at the bottom of every listing page, so sellers could reach out
quickly. These CTAs (Call-to-Actions) were bold, clear, and easy to tap,
especially on phones. As a result, 22% of visitors clicked on these buttons,
which makes it easier for them to take action.
3.
AI-Powered Property Matching Tool
We built a fun, easy quiz called “Find My Home.” It
asked a few questions, like budget, location, and number of rooms. Once
answered, it showed matching properties and asked for an email to send the
results. A helpful chatbot tool also guided users. As a result, lead capture
went up by 35% because visitors felt like the site understood their needs.
4.
Trust-Building Social Proof
We even added video testimonials from happy clients
and a live “Just Sold!” section showing recent transactions. These
trust-building features showed that the agency was active and reliable. We also
added representative photos and office details. As a result, 28% more people
filled out forms because the site felt honest and real.
5.
Speed & Mobile-First Optimisation
Over 60% of users came from mobile phones, so we ensured that the site loads fast. We compressed big images, used lazy loading so only what’s needed appears, and added 1-click contact buttons on mobile. As a result, the site loaded 50% faster and the bounce rate dropped by 18%, which indicates that fewer people left the site early.
The Results: Data-Driven Wins
After Awebstar redesigned the website, the real estate agency saw an improvement backed by real numbers.
In just 6 months, their leads went up by 500%. This shows that five times more people contacted the agency through the website.
Most of these leads around 70%, came from mobile phones. Their mobile-friendly design made it easy for people to tap, call, and send a message on the go.
Inquiries on property listings went up 3 times, and more of those inquiries turned into real sales. This led to a 20% higher close rate, which indicated that the agency was able to sell more homes from the leads they received.
These results show how innovative design can lead to real business growth.
Conclusion
The real estate agency didn’t need more ads or a bigger team. They just needed a better website, and the best website design agency helped them to make that happen.
By fixing small issues such as page speed, trust signals, mobile design, and easy-to-use buttons, they turned their site into a lead-generating machine.
Now, more people are likely to stay on the site, clicking, and reaching out. In just 6 months, their leads grew 5 times, and they’re closing more deals than ever before.
This demonstrates that innovative design yields tangible results. If they can do so, your business can even do it too. All it takes is the right changes.
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