According to a Google study on
mobile page speed, 53% of mobile users will abandon a website if it takes over
3 seconds to load. On the other hand, Portent’s 2023-2024 website conversion
study reveals that websites that load within 1 second convert 3 times better
than those that take 5 seconds to load. Clearly, these statistics show that
user experience is established well before actual visual design and is heavily
influenced by performance. If your e-commerce hosting
cannot deliver consistently fast loading times to your customers, they will not
wait to find out why; they will simply leave and go somewhere else. For modern
websites, and specifically those that generate revenue, user experience cannot
be viewed as separate from the infrastructure; it’s built on it.
Selecting hosting for business
is not merely an IT decision; it also directly influences the overall user
experience (UX). The UX of a website is not limited to its visual design; it is
also influenced by the speed at which the first byte loads. It also depends on
how well the user interface (UI) is optimized for mobile devices and how
smoothly the checkout process runs during high traffic.
How does UX Make or Break User Visits?
Users expect a web page to be
responsive when they first land on it. If it takes longer than expected, there
is an automatic loss of trust that ultimately results in a lost visitor and a
missed revenue opportunity. Each additional second of loading time creates
self-doubt, disrupts a user’s flow, and creates obstacles to a new user
deciding whether they want to spend time on your website.
From a real-world perspective,
when combined with data collected through UserTesting.com and findings of
Nielsen Norman Group research, over 60% of web users will not read content that
takes longer than 30 seconds to load. This is even more prevalent with a poorly
designed page layout that makes it difficult for users to quickly scan the page
contents.
Where UX Drives Positive Action or Distracts Users
1.
Speed Defines User Perception
When the website is faster, it
seems more secure to the user. If the website is slow, the user perceives risk.
Once a user perceives the risk, usually it means "I'll come back
later," but they don’t.
The following benefits are
visible when speed improves:
●
The bounce rate significantly
decreased.
●
The number of pages viewed per
session increases.
●
The number of form completions
increases.
●
The number of items added to
shopping carts increases.
This is why performance is an
aspect of UX design, not a separate checklist.
2.
Clarity Guides User Decisions
Visitors don't browse the web for
the love of the aesthetic. Visitors come to the web with a mission such as
comparing products, making a purchase, contacting customer service, booking a
flight, or subscribing to a service.
A great user experience (UX)
makes the next step obvious:
●
Easy to navigate (few options;
not too many).
●
Consistent layout (no unexpected
elements).
●
Strong visual hierarchy (the user
knows where to look).
●
Scannable areas (because users
typically skim-read content).
When visitors do not know right
away what action to take, they second-guess themselves. They may not continue
on with their tasks. If they hesitate, it undermines their momentum.
3.
Checkout Process Defines
Conversion
A user may want to subscribe to
your service; however, you could lose the sale due to the UX. You need to
rethink how you perceive UX. It’s not just "a nice thing to have"; it
makes the difference between a loaded cart and a lost customer.
Some of the most frequently
experienced UX issues include:
●
Unexpected additional charges.
●
Having far too many form fields.
●
Confusion over the delivery
service options.
●
The final payment step takes time
to load.
Not only does a streamlined
checkout process provide a better user experience, but it also helps create a
better brand perception.
4.
Hosting Quality Shapes Perception
To create an excellent user
experience (UX), you need a stable infrastructure that improves it. Users
experience the following issues when there are no stable foundations:
●
Some pages load quickly while
others take a long time.
●
Checkout transactions fail during
high traffic periods.
●
Errors occur without explanation:
"something went wrong."
●
Security concerns erode user
confidence immediately.
This is what happens when your
third-party scripts, images, themes, and plugins break down. A well-configured
web hosting account ensures consistent and reliable UX, particularly during
peak periods and on mobile devices.
Closing Perspective
The user experience (UX) is a
major determinant of how users interact with a particular website, and there
are three feelings (confident, comfortable, and in control) that are typically
associated with a positive UX. In general, if a website is fast and simple to
navigate, users will stay longer and explore more.
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